As mentioned earlier, Amazon searches are transactional and not informational. To perform a search at scale, Amazon’s search engine and algorithms determine which items are the most optimal matches with the customer’s query and then scores them based on the item’s level of relevancy to the consumer.Īmazon’s ranking algorithms automatically learn to combine multiple relevance features and analyze past search patterns to adapt to what is most important for customers. Amazon used to have an A9 website on which it stated that the A9 team analyzes data, observes historical traffic patterns, and indexes the text describing every product across Amazon before the customer even decides to input a search query - all to optimize the customer experience and better help shoppers find the products they want. If you have performed a search on Amazon, you have used the A9 search engine. How Amazon’s A9 Search Algorithm WorksĪmazon’s algorithm is known as A9, named after the company’s subsidiary that handles SEO. Instead, it can focus on pairing consumers with the most relevant products based on their search. Given that Amazon is a product-based search engine designed for making purchases, it has an advantage because it does not need to consider informational search intent such as “how to” searches from users. However, because of user intent, Amazon’s search engine operates quite differently than a search engine like Google. SEO stands for search engine optimization, the process of increasing the quality and quantity of traffic from the organic or natural search results on search engines. Inclusive of insights that will help you understand Amazon’s A9 algorithm and best practices to enable higher rankings on Amazon, this actionable guide is the key to unlocking improved engagement levels, more relevant traffic, and even net new customers. Without thorough knowledge of Amazon’s A9 search engine and its nuances, you are not only sacrificing traffic and sales, but you are giving in to and blending in with the competition. To mitigate this challenge and help you navigate Amazon’s search algorithm, we created this guide that is entirely dedicated to implementing and executing an effective Amazon SEO strategy. Given Amazon’s highly saturated and deeply competitive marketplace, it can seem difficult or even impossible to improve your product rankings and visibility. Amazon’s A9 Search Engine Deconstructed: What You Need to KnowĪs Amazon solidifies its position as the dominant search engine for product discovery and purchase, you need to take proactive measures to ensure healthy product rankings and SEO-rich detail pages to drive consumer conversion.
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